The Council - Edition 6 (2013-2014)
A voluntary honorary Superbrands Council is formed annually, comprised of highly recognized professionals with a deep appreciation of the business environment, specialized in marketing, communication and business administration and reputed representatives of business media.
Marketing Manager Romaqua Group – Borsec
Adrian Teslovan is the Marketing Director of Romaqua Group since 2001. His career with Romaqua Group started fifteen years ago in the export department. His professional achievements are linked to the creation and development of all the brands Romaqua’s porfolio: Giusto, Stanceni, Aquatique, Cico, Quick Cola, Albacher, Dorfer, Muhlbacher. In addition, Adrian and his marketing team’s efforts have also been put innto the development strategy of Borsec, a brand with a success story which goes back more than 200 years.
CEO, Wave Division
Al Kamara has been the CEO of Wave Division since 2000, company operating in the marketing and advertising industry, with a national wide coverage of 72 cities across Romania.
He holds a massive experience of over 20 years in advertising, marketing and business adminitrations.
He has been working with leadinf FMCG brands and corporate clients across Europe, as well as all the major retailers and local brands in Romania.
He is also the founder of the renowned Smart Coupon Company, which pioneered and innovated the industry of digital couponing in Romania, providing retailers with a great tool of increasing traffic and retail shoppers. Having great skills for business, he is the former CEO and founder of the prestigious Spar Merchandising ROmania, whose core brand SPAR is the leading in-store merchandising company in the world.
AL Kamara also holds a Master Degree in Business Administration issued by the Academic of Economic Studies in Bucharest.
Group Corporate Communication Director The Rompetrol Group
With business administration and management as his main professional expertise, Alexey
Golovin, has been working at Rompetrolfrom 209 on various manageria positions. Currently his main focus on leading the strategic olanninh, due diligence and execution phases o M&A transactions that align to that business objectives as well as regional and international needs of TRG, which operates in 12 countries worldwide.
Executive Director American Chamber of Commerce in Romania
Anca Harasim is the Executive Director of the American Chamber of Commerce in Romania (AmCham Romania), the Vice-President of Harvard Club Romania-Moldova and a founding member of Aspen Institute Romania. She holds a Master Degree in Public Administration from John F. Kennedy School of Government, Harvard University. Over the last 19 years, she has fulfilled assignments in major non-governmental organizations in Romania, as Executive Director of the Soros Foundation for an Open Society, the Fulbright Commission and AmCham Romania. Her consultancy experience consist of previous assignments like The World Bank consultant for Albania’s Poverty Reduction Strategy Program, and consultant for the European Commission’s largest PHARE Program in Romania on reforming the Local Public Administration.
With almost twenty years senior-level experience in managing and developing non-profit organizations, of public policy and program strategic planning, management development and implementation of innovative reform projects in Central & Eastern Europe, Anca is currently serving on the boards of several NGOs.
Journalist Business Review
Anca Ionita is the Publisher of the renowned English language weekly Business Review, which she co-founded 15 years ago. She stands out in the communication field for being a very experienced editor and publisher in Romania as well as worldwide.
During her impressive journalistic career, she developed outstanding roles as Publisher and Editor in Chief of Time Out Bucuresti and Editor in Chief of Business Review. Previously, she was correspondent for Romania for the prestigious publication International Herald Tribune for 3 years.
Anca Ionita holds a MFA and PhD degree from UNATC Bucuresti in Theatre Studies along with a BS from Bucharest National Polytechnics University. She has been lecturer and PhD at Bucharest National University of Theatre and Film since 1996. Anca Ionita is also a collaborator of Festivalul National de Teatru and a German Marshall Fund fellow, amongst many others projects ongoing.
Managing Partner Brandtailors
Andreea Florea is the Managing Partner of Brandtailors, a Romanian strategic brand consultancy and design firm. She joined Brandtailors in 2008 after graduating from the Faculty of Letters at the Bucharest University, at International Relations and European Studies and Social Communication and Public Relations specializations. As a product branding Project Manager, she discovered her passion for branding and so, at the end of 2009, she became a Brand COnsultant, working for both product branding and service branding divisions. The numerous brands she successfully shaped ( Naturlich, Azuga, Apa de Izvor, COvasna Taramul Apelor, Generis, HapiHap) or reshaped (Raraul, Laptic la Dorna, Antena 1, BCR Open, FUlga, Kandia, Magura), along with her commitment to a stategic approach on branding and her genuine inclination towards team work have led to hr being appointed as Brand Tailor’s Brand Strategy Coordinator in 2011. At the be beginning of 2012, Andreea was welcomed in theshareholder’ structure of Brandtailors, thus becoming the youngest partner in the branding and communication industry in Romania.
Country Managing Partner Ernst & Young Romania and Moldova
Bogdan Ion hhas been Managing Partner of EY Romania and Moldova since July 2011. He has a comprehensive business perspective, shaped during the past 17 years, as auditor and consultant in the professional services industry. Bogdan’s business acumen is rooted in prestigious international education institutions and professional bodies, such as the University of Orleans and the Kellog School of Management. He is a fellow member of the Assoiation of Chartered Certified Accounants, as well as a representatives for Romania in The European Forum for Audit quality. Bogdan strongly advocates for entrepreneurship support by getting ivolved in professional projects and think-tanks, which facilitate country. He is a part of the romanian Business Leaders Foundation and a board member o the American Chamber of Commerce in Romania.
Founder and CEO Class Living, serial entrepreneur, public figure Class Living
Camelia Sucu is the founder and owner of Class Living, a luxury furniture and consultancy services studio, and is known as a successful serial entrepreneur, business woman and a renowned public figure. She is also the founder of Mobexpert and owner of a concept store and restaurant named Iconic Food Wine& Design as well as the owner of Bucharest Wholesale Market.
She has been receiving several prestigious awards for her excellence and outstanding performance over the years in the business field. Most recently she has been recognized by Forbes Romania through the “The Philanthropy Top” title and “Business Woman” by Business Style. She has also held a humanitarian award for her remarkable contribution to the improvement of the lives of abandoned and underprivileged children in Romania. Recently she has been acknowledged as no 1 in the top of Romanian entrepreneurs in a research conducted by Unlock Market Research and Biz.
Camelia Sucu holds Political Studies and a General Medicine Degree by the University of Bucharest.
General Manager 2ActivePR
A communicator by vocation, Corina Barladeanu has started 2activePR in 2000, following a successful career as a Communication Director for Coty and as a Marketing Manager for Lancaster Group. But 2activePR is by far Corina Barladeanu’s most important professional endeavor. The agency has a team of 15 consultants and boasts an impressive range of clients, impactful campaigns and has posted constant growth. Since 2008, 2activePR is affiliated with Fleishman Hillard, one of the most reputed PR international networks. Corina Barladeanu holds a masters degree in Advertising and Communication and an MBA from Asebuss/Kennesaw University of Atlanta.
Senior Consultant and Senior Adviser BCR Romania
Since 1997, he has been BCR’s spokesman and Head of Communications, following a successful career in economic journalism.
He is currently presiding over the Communication Commission of the Romanian Banking Association. Cornel is also a member of the Jury of Honor of the Romanian Association of Public Relations Professionals.
He is a dynamic speaker who inspires audiences, proving an in-depth knowledge of both PR and economics.
Over time Corneliu was awarded several times for excellence and efficiency in communication and for performance in PR by several prestigious Romanian weeklies and monthly magazines such as Săptămâna financiară, Piața Financiară, Bucharest Business Week as well as by the General Association of Economists in Romania.
BCR is the leading bank in Romania and an important member of the Austrian based Erste Group Bank.
Associate Director Communications Procter & Gamble
Ecaterina Safarica, a PhD Chemist, started her career as research fellow in Sensors and lecturer on Biosensors at the University of Bucharest.
She joined the P&G team in 1994, being among the first employees of the Company in Romania. In the over 19th years in P&G, Ecaterina covered several regions managing a vast team of specialists.
Her experience and passion for communication, allowed her to initiate many regional communications campaigns for beauty and grooming brands.
Ecaterina also represented the company in several national industry associations as a President or Board member and in European industry associations in task forces engaged in communitary acquis adoption in areas relevant to the producers and marketiers of fast moving consumers goods.
Chief Executive Officer Cargus
A Durhan University Business School MBAgraduate, Gian SHarp had a solid 22 years career in DHL International, one of the world’s leading courier companies. Starting April 2013, Gian has taken over as CEO of Cargus, during one of the most important periods in the company’s history.
“The Cargus brand is one of the most powerful and reliabe on the Romanian courier market. 2013 has been a fundamental year for the evolution of the Cargus brand, with the introduction of a new logo, slogan and sustained communication campaign supporting major improvements of our products.
General Manager Help Net Farma
Isabelle Iacob is the founder and the General Manager of Help Net Farma S.A., a leading Romanian retail pharmaceutical company.
The business plan for the launch of Help Net was initially created by Isabelle Iacob 15 years ago as the graduation paper of the ASEBUSS Executive MBA. Soon after, Mrs. Iacob converted the plan to reality. Her long term entrepreneurial vision, effective management style and her commitment to creating value led to building one of the strongest companies in its field.
Currently Help Net employs over 1400 people and runs close to 150 pharmacies nationwide.
Prior to setting up Help Net, Isabelle Iacob held various sales and marketing positions within Farmexim, a top pharma distributor.
With over 18 years of pharmaceutical experience, Isabelle Iacob is a solid professional that had a substantial contribution to the development of the pharma industry in Romania.
Corporate Brand Manager Petrom
Liliana joined the Petrom team in 1997 and starting from 2005, she has held the position of Corporate Brand Manager.
She is responsible for developing corporate branding strategy, including plans, projects and initiatives that support the short and long term Petrom corporate communication strategy.
Her sharp strategic mind and her extensive experience within a high profile brand environment (with an emphasis on service, value and quality), helped Liliana succeed in strengthening Petrom’s presence on the Romanian market.
CEO Ogilvy & Mather Romania
Manuela Necula is the CEO of Ogilvy&Mather Romania, in the past 10 years leading the company to one of the most important communications groups in Romania, according to its market share, client portfolio, and to the high standards of services and areas of specializations covered by Ogilvy agencies.
Manuela turned around Ogilvy&Mather Romania by building a solid team and by launching innovative practices as a premiere on the local market. The work developed for Ogilvy’s clients was recognized and awarded in numerous local and international industry festivals.
Actively engaged in the marketing and communications industry, having more than 19 years of experience, Manuela Necula is one of the pioneers who brought EFFIE Festival in Romania and a founder member of the WWF Corporate Club. She was also a member of the IAA Board of Directors.
Her recognitions include “CEO of the Year” distinction, “IAA Excellence Award”, consecutive years of presence in the Romanian “Top 100 Most Admired CEO”, together with the invitation to chair and serve numerous industry jury panels around the world.
Mircea Kivu graduated Sociology at the Bucharest University (1978) and has a MA in Demography and Social Sciences at Ecole des Hautes Etudes en Sciences Sociales – Paris (1991). He is known as the author of several books and papers in sociology, with expertise in public opinion polling.
Since 1992, he held top positions in several market research institutions (Research Director and CEO at IMAS Marketing si Sondaje, Vice-president for Research on Research at Ipsos Interactive Services, Operations Director at Mercury Research).
He is also involved in civil society activity as Vice-president of the board of Foundation for Civil Society Development (FDSC) and as a columnist at Romania Libera and Dilema Veche.
Head of Brand and Communication Orange Romania
Mirela Bosoi has been working for Orange Romania since 2002 and she has been the Head of Brand and Communication since 2009.
She graduated from Academy of the Economic Studies in 1996 and she holds a Master degree in the Economic Development of Enterprise and an Executive MBA.
Mirela is responsible with the development and implementation of the Orange brand strategy in Romania and manages the commercial communication, events and sponsorship for mass market and business clients. She coordinated over the years some of the most successful integrated campaigns recognized both locally and internationally.
Mirela Bosoi has over 19 years experience in all fields of advertising, branding, events and Public Relations, working for well- known multinational and local brands.
Public Affairs and Communications Manager Coca-Cola Romania
Miruna Smeureanu, an experienced marketing and communication professional, currently holds the Public Affairs Romania & Communications for Central and Southern Europe Manager position.
A communicator by vocation, she has joined Coca-COla ROmania in 200 as an Assitant Brand Manager. From rhis point on her career followed a coninuous development in the Marketing departmen, going from a Junior Brand Manager Colas position to a Group Brand Manager Carbonated Soft Drinks one, covering seven countries from the driatic and Balkan region. Sincer 2007 she started managing the Public Affairs and Communication department for Romania, Bulgaria, Moldova and Albania. Recently she has also added the Central and Southern Europe Communication Manager role, handling as well internal communications and handling as well internal communications on coordinating PAC review of marketing initiavies.
Miruna holds a Bachelor Degree in Economics from the Academy of Economic Studies and a Master Degree in International and Labor Law from the same institution. Morover, she has graduated a Master in Finance and Transportation from City University.
Strategy Director Lafarge Romania
Ruxandra Bandila joined Lafarge Romania in April 2013 as Strategy, Business Development and Institutional Affairs Director. Before joining Lafarge, Ruxandra has been Marketing and Business Development Director for Pricewaterhouse Coopers Romania and SEE. Previously she worked as the Executive Director of the Foreign Investors Council (FIC) in Romania and the Head of the Socio-Economic Department of United Nations Development Programme (UNDP). She started her career as Project Director of the School Rehabilitation Project financed by World Bank (130 million $).
She holds a Ph.D. in Energetics from Ecole des Mines de Paris.
General Manager Howard Johnson Grand Plaza Bucharest Hotel
Since 2009 she has been at the helm of Howard Johnson Grand Plaza Bucharest Hotel as General Manager, in charge of running the strategies of the hotel. Sonia Nastase has a solid background in the hospitality idustry, with over 15 years of multi-faceted experience, both in the operational area and in consultancy, with Trend Hospitality, where she was involed in developing the presence of two brands of Wyndham Hotel Group.
She started at World Trade Center Bucharest in 1996, as event and international fair organizer, then moved on to sales and marketing with Athenee Palace Hilton Bucharest and then with Howard Johnson Grand Plaza Bucharest, as Director of Sales and Marketing till 2006, when she stepped up to the consultancy area as Senior Associate at Trend Hospitality.
She is a graduate of the Polytechnic University of Bucharest and of the Romanian – Canadian MBA and took part in several projects with the international hotel chains Hilton and Wyndham Hotel Group.
Co-founder and Strategy Director Storience
Stefan Liuce is co-founder (2012) and strategy director of Storience, the branding agency that builds red thread brands.
He previously co-founded Grapefruit (1999), a branding and digital agency where he also acted as strategy director. With a post-graduate degree in communication/PR and a sustained interest in strategic thinking and brand naming, Mr. Liuce has helped rebrand and expand some of Romania’s top corporate and product brands. He has completed the first Romanian translation of a book on corporate and brand identity (2004, The Wolff-Olins New Guide to Identity) and went on with the translation of Wally Olins’ On Brand (2006).
Since 2007, Mr. Liuce has taught Strategic Brand Management to post-graduate students at the University of Bucharest.
Co-Founder & Managing Partner City Compass
Volker Moser is a German national who has been living in Romania since 2007. Since 2013, he splits his time between Berlin and Bucharest. In Romania, he runs City Compass and is a partner at the online media project Romania-Insider.com.
City Compass offers customized intercultural trainings and orientation programs for newcomers to Romania as well as executive retreats, teambuilding events, city and country tours and more “Feel at Home”-services for the corporate segment in this beautiful country.
Additionally, City Compass publishes independent informational materials such as a yearly-printed expatriate guide since 2008, cultural newsletters and a smart phone application for expatriates living in Romania in English language.
The English media portal Romania-Insider offers English news and features on Romania and a daily newsletter about the essential happenings in Romania.
Managing Partner, Finance, Sales & Marketing, Lacerta Winery
Walter Friedl is an Austrian recgnized professional, having his firts Romanian work experience in 1989, then he was successfully working as a Trade Commissioner for three years. He continued developing his skills in this position of Trade Commissioner around several countries such as Brazil or Arabia Saudi, where hwas later on appointed as Consul General. In 2002, he returned to Bucharest as Austrian Trade Commissioner for Romania and Modolva, position that he hold until 2009.
Sincer 2002 he has been fpunding member and President of the renowned “austrian Business Club Bucharest”. He is currently involved in Uniqa International, in Titan S.A. as Vice-president and he is member of the council of CEO- Clubs Romania as well.
Walter Friedls holds a degree of Economics and Business Adminitration and is a fluent speaker of nglish, Romanian, Spanish and Portuguese.